Key insights (AI-powered):
By moving battery-free sensing to dual-band operation with longer range and lower unit costs, this move signals that ambient IoT is moving from pilot projects to infrastructure-scale deployments. The combination of dense, low-cost tags and a cloud AI layer positions sensor data as a common “utility” across multiple applications, rather than just single use cases like tracking or inventory. For ecosystem participants, this means legacy RFID and active tag solutions are under pressure in terms of both total cost of ownership and data diversity. This underscores a broader trend toward continuous, granular telemetry as the standard substrate for AI-driven supply chain automation.
Next-generation Ambient IoT for real-time supply chain intelligence
New Gen3 IoT pixels expands the performance and scope of the Wiliot Intelligence platform – Enabling real-time visibility, automation and AI-driven decision making in global supply chains.
Wiliot, a global leader in… Ambient IoT technologyintroduces the Wiliot Gen3 IoT Pixel, the latest generation of its battery-free sensor technology. The launch strengthens Wiliot’s mission to connect everyday products to the cloud and extend real-time intelligence to the physical world on a global scale.
The Gen3 Pixel represents a significant advancement in Wiliot’s ambient IoT architecture and deepens the capabilities of the Wiliot Intelligence Platform – the AI engine that transforms IoT Pixel data into continuous visibility and automated operational information.
Together, the IoT pixel and platform provide retailers, logistics providers and supply chain companies with the real-time data foundation they need to understand the location, temperature, humidity and movement of goods across complex, distributed networks.
Introducing Wiliot Gen3 IoT Pixel
Building on Wiliot’s proven Gen2 design, the Gen3 IoT Pixel offers higher performance, extended power and read ranges, improved harvesting efficiency and significantly lower unit costs. Its dual-band architecture—operating over 2.4 GHz and sub-1 GHz—supports power delivery over longer distances, more consistent transmission reliability, and greater adaptability across supply chain environments, from distribution centers and trailers to retail backrooms and storefronts.
The Gen3 IoT Pixel is about the size of a postage stamp and requires no batteries. It sends encrypted BLE signals that can be read by certified devices and access points. This creates an always-on sensor layer that transmits real-world data from the physical environment directly into AI systems that can instantly analyze and act on it.
“The Gen3 IoT Pixel represents the next step forward in how real-time data can be captured across supply chains.” Said Julien Bellanger, President of Wiliot.
“Its improved performance and cost profile enables enterprises to deploy ambient IoT at new levels of performance and scale, providing our AI platform with the continuous, high-accuracy data needed to run more efficiently, reduce waste and execute smarter.”
The Wiliot Intelligence Platform: The data and AI layer for the physical world
The Gen3 IoT Pixel is the primary data source for the Wiliot Intelligence Platform, which converts raw sensor signals into actionable information. By analyzing continuous streams of location, temperature, humidity, light, dwell time and motion data, the platform provides real-time visibility and automated decision-making that enables a new generation of physical AI applications.
Five core solutions anchor the platform’s capabilities:
- Automated cycle countingensuring continuous inventory visibility in defined areas without scanning or manual intervention.
- Automated receptionAutomatically confirms incoming shipments and reduces dock-to-stock times from days to hours.
- Automated shipment verificationby preventing incorrect deliveries by checking outbound loads at the dock door in real time.
- Reusable asset trackingthat provides continuous visibility into RTIs – such as roll cages, containers and racks – to reduce shrinkage and optimize fleet utilization.
- Temperature and condition monitoringTrack temperature at the case level to protect perishable goods, improve freshness and support regulatory compliance.
Together, these solutions enable companies to work with continuous data rather than periodic scans – improving accuracy, reducing losses and enabling real-time automated decision making from source to shelf.
The adoption of physical AI is accelerating in global supply chains
The launch of the Gen3 IoT Pixel follows a year of significant commercial expansion – including one of the world’s largest ambient IoT deployments. Additionally, leading retailers, logistics service providers and parcel service providers continue to use Wiliot’s technology to unlock new levels of operational intelligence.
This acceleration reflects a broader shift toward physical AI, where ambient IoT data feeds AI systems that interpret real-world conditions and drive intelligent, automated actions. With the Gen3 IoT Pixel and Intelligence Platform, Wiliot enables companies to build supply chains that can detect, predict and respond in real time.
“Physical AI is becoming a critical capability for modern supply chains” concluded Bellanger. “The combination of our Gen3 IoT pixels and intelligence platform equips organizations with continuous, deep data at scale – transforming the way they manage timeliness, availability, logistics and asset flows across their networks.”
Wiliot will showcase the Gen3 IoT Pixel and Wiliot Intelligence Platform at NRF 2026 in Booth #3469, where attendees can experience live demonstrations on automated cycle counting, goods receiving, shipment verification, reusable asset tracking, and temperature and condition monitoring.
